Keeping On.

Thoughts on copywriting, management, and advertising. The overall customer experience.

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Things are going to hell in a handbasket. Yep, it all begins right here in my corner of Kansas. The end of everything – starts now.

It’s funny how we make such a fuss over some things. And others we let slide by.

Last week I thought I was dead for sure. This week, I feel like I’m so far behind that soon I’ll wish the reaper would have just dealt me the blow.

I looked at my website… still atrocious. And the last blog was starting to grow a beard.

young shocked businessman looking at laptop in dark office

I decided to write this in response to that shortcoming.

My website is just a cheap portfolio of work, but if I’m going to maintain the damn thing, I might as well put some work into it. Most people enjoy depreciating assets. I abhor them. Why hang on to something if it’s providing no value?

And yes, before the crowd goes wild – sentimental is a value.

There’s something about my grandfather’s lunch box that brings me enormous nostalgia. And nostalgia isn’t all bad. Just don’t live there. For the most part – be here now – take care of today, and let tomorrow fall in line.

The greatest joy in life is in building stuff.

Always be building… ABB… oh, that’s cute.

Once I become an influencer, that’s gonna be my tagline. I’ll say it all seriously and business-like at my wildly successful seminars. The crowd will be chanting in a zombie-like daze. Eyes wide… the great mass of thronging souls press toward the stage.

My personal security force might have to step in.

Building something – anything – is a labor of love. Think about building for a minute.  

When my wife and I stay up and talk after the kids go to bed, we are building. Those few moments – that sometimes stretch a couple of hours – are building.

We are building our bonds as a couple and strengthening our existing bonds.

Building a young man is the most challenging type of building.

I’ve set the foundations and built multi-story structures of steel and concrete—homes for quiet contemplation and a lot of stuff in between.

Trying to build a good little human is the hardest of all.

And, like anything, keeping things upright for long is hard if you don’t start with a good foundation. I’m not offering parenting advice, just keep this in mind.

When your children are young, envision the kind of person you wish them to be. Then, guide their behavior and their values towards becoming that person.

It’s full-time work, and you can’t let up.

Get busy building what you envision in your life and business. Write out your goals and set steps to get there. Check them off, and keep track of where you’re at.

The most focused wins.

Sometimes focus becomes a mental disorder.

You’re ravenous to achieve.

You want results.

And that’s literally all you can think about… what’s the next hurdle… what is the next mountain to summit.

Planting your flag at the top and announcing to the world that you’ve done it.

You’ve arrived.

And then, a loved one (my wife is mine) will invariably tell you to come back down and visit Earth. Be present in the now. Make an effort to stay focused on the family.

Here all the while, you thought you were focused on the family. It’s for their good that you drive yourself. What about that better life we want? What about those dreams we have?

Do you forget them?

No.

You come back down. Have a nice dinner with loved ones. You talk.

Laugh.

And cry together.

You live as many moments making memories while you can.

This will charge you up; if anything, it will make you focus differently.

Don’t miss out on your life – while building the life you want.

It’s out there… what you want.

But if you’re unwilling to do the work, you might as well call it a dream.

There’s nothing wrong with dreams.

But they are fantasies.

And fantasies don’t pay for cabins – with spotty internet – next to a cool mountain stream.

Hard work does.

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